Who is the CEO of Acxiom?
Chad EngelgauAcxiom / CEO
Are Acxiom and LiveRamp the same company?
“LiveRamp is a category creator. The Company also announced that it has transferred the Acxiom brand to IPG and changed its name to LiveRamp Holdings, Inc. as of today’s market close. Beginning tomorrow, October 2, 2018, its common stock will trade under the ticker symbol “RAMP” on the New York Stock Exchange.
What data does Acxiom have on me?
A: Acxiom’s data consists of publicly available information, information from surveys and data from other providers.
How much did IPG pay Acxiom?
One year after IPG announced its $2.3 billion acquisition of Acxiom, a clearer picture of what the purchase will do for the holding company is starting to emerge.
Why did IPG acquire Acxiom?
While both AMP and InfoBase use third-party cookies, IPG has been worried about cookies for years now and “building ways to work around” Google’s most recent changes, Roth added. The short-lived future of the cookie was one of the core reasons IPG bought Acxiom.
Who owns Acxiom Corporation?
Politicians and political parties make use of the data to help find potential new audiences for their campaign messages.
What does Acxiom do?
Acxiom (pronounced “ax-ee-um”) is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns. The company was formed in 2018 when Acxiom Corporation (since renamed LiveRamp) spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies.
How to view your Acxiom profile?
Create highly qualified audiences by mixing,matching and layering elements.